105 Timeless Psychological Patterns To Create Content Build Products Build Apps Create Experiences Design Interactions Launch Campaigns Create Ads Develop Courses That People Love ❤️
Behavioral Design For Makers, Designers, Marketers & Anyone Who Creates Stuff That Humans Use.
Curated & Optimised By Prathamesh Krisang
"I am a Filmmaker turned Growth Marketer & Behavioral Designer.
I started CoPatterns as a side-project in January 2019. It has been evolving ever since with more and more people using the pattern library. I knew a huge impact could be created by using insights from Behavioral Science. Mostly to create powerful products, campaigns, courses, content, ads or anything that humans interact with.
The problem was, most of these insights were hidden away in boring research papers or Wikipedia pages and were written in an academic language making it difficult to process and use in my day to day work as a maker of things. My objective was to make this knowledge accessible for myself and for others.
This library continuously keeps evolving. If you want to stay in the loop, I keep updating new insights that I discover through my "Daily Nuggets" Newsletter in a quick 200-300 words to other behavioral enthusiasts."
& join a secret community of nudge designers
Each pattern card below has,
FILTER THE PATTERNS BASED ON THE FOLLOWING 7 CATEGORIES.
- Title : Name of the pattern.
- Objective : Why should you use this pattern?
- Meaning : What is happening with your users?
- Situation : When to use it?
- Apply This Technique : How can you leverage this pattern?
- Source : Who discovered this pattern?
EXPLORE TENDENCIES & COGNITIVE BIASES
|#||EXPLORE BY OBJECTIVE|
|1||Build A Perception|
|2||Create Relevance & Familiarity|
|4||Boost Self Esteem|
|5||Trigger Action & Decision Making|
|6||Help With Memory & Recall|
|7||Handle Avoidance & Resistance|