Ever wondered how Bitcoin has no physical form, yet it has come to be visualized as a golden coin with “B” etched on it? And we have all come to agree on it as a collective. Or how, when you are buying a PDF, you are still shown a mockup of a physical book? And how that’s the case with every intangible product.
This is where our Persuasive Design Pattern #14 : Tangibilize comes into play.
This pattern works because of Picture Superiority Effect. Which simply means, people tend to remember visuals and images more than words. And there is another, even more powerful psychological principle at work, Ambiguity Bias.
Check the slides below to see real life examples and instructions on how you can use it.