Design Pattern #14 : Tangibilize

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

Ever wondered how Bitcoin has no physical form, yet it has come to be visualized as a golden coin with “B” etched on it? And we have all come to agree on it as a collective. Or how, when you are buying a PDF, you are still shown a mockup of a physical book? And how that’s the case with every intangible product.

This is where our Persuasive Design Pattern #14 : Tangibilize comes into play.

This pattern works because of Picture Superiority Effect. Which simply means, people tend to remember visuals and images more than words. And there is another, even more powerful psychological principle at work, Ambiguity Bias.

Check the slides below to see real life examples and instructions on how you can use it.

Persuasive Design Pattern #14 : 
Tangibilize

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Why use it?
When it is difficult for your customers to visualize what you are selling, like a digital product or service, use Tangibilize Design Pattern
Persuasive Design Pattern #14 : 
Tangibilize

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #14 : 
Tangibilize

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #14 : 
Tangibilize

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #14 : 
Tangibilize

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #14 : 
Tangibilize

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
When should you use it?
Tangibilize works when,
Your product or service is invisible or difficult for your users to imagine
Your product had a physical equivalent before it became digital
The final visualization is realistic and resembles something that the customer is familiar in the real world (like a book, box, vinyl, coin etc.)
There are 2 psychological principles at work here,
Picture Superiority Effect : People tend to remember visuals and images more than words.

Ambiguity Bias : People tend to choose an option that has a clear & predictable outcome instead of a unclear and unpredictable outcome.
What the hell are these Persuasive Design Patterns?
As cost of advertising is on a constant rise across all platforms, what is going to increase conversion rate is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com 
Prathamesh Krisang
Design Pattern #14 : Tangibilize
Persuasive Design Pattern #14 : 
Tangibilize

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception

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