Design Pattern #2 : Ingredients / Materials

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

As a rule of thumb, people hate ambiguity. They want to be sure what to expect when the product finally arrives. 

And if they are not sure, they will simply ignore it and move on. When you are trying to sell something where it is important to give clarity on what your product is made of, give your customers the clarity they are looking for.

If the raw ingredients or material of your product is what adds value to it, highlight those ingredients in its raw form in your communication. This design pattern is mostly used by the food, furniture, clothing & accessories industry. 

Showing ingredients or materials your product is made of, counters Ambiguity Bias.

Ambiguity Bias means, people will tend to choose an option for which a clear & predictable outcome is expected. Instead of an unclear and unpredictable outcome.

Showing the ingredients of a food product clearly gives them an idea of it’s expected taste. For furniture products, highlighting the raw materials used gives them an idea about it’s quality when it arrives. 

This closes the gap between the expectations your customers have and the outcome you deliver to them. 

Persuasive Design Pattern #2 : 
Ingredients/Materials

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Why use it?
When your product’s true value comes from the materials or ingredients it is made of, use Ingredients/Materials Design Pattern
Persuasive Design Pattern #2 : 
Ingredients/Materials

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #2 : 
Ingredients/Materials

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #2 : 
Ingredients/Materials

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #2 : 
Ingredients/Materials

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #2 : 
Ingredients/Materials

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #2 : 
Ingredients/Materials

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
When should you use it?
When you want your customers,
To anticipate the taste of a product
To know that it is made of all natural ingredients
To know the quality of the product when expensive ingredients are used. (This helps them justify its higher price when compared to competitors.)
What the hell are these Persuasive Design Patterns?
As cost of advertising is on a constant rise across all platforms, what is going to increase conversion rate is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com 
every Wednesday
Prathamesh Krisang
Design Pattern #2 : Ingredients / Materials
It takes me 5 to 7 hours to research and compile one persuasive design pattern. It will take you a minute to subscribe to “Persuasive Design Pattern” newsletter at copatterns.com and access all the patterns. 😉

Check out the previous Design Pattern #1 : Left/Right Layout

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