Design Pattern #8 : What’s In The Box?

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

There is a reason one of the most viewed videos on YouTube are the unboxing videos. Humans have been eternally curious about what’s inside the box. Whether it is the Pandora’s Box or a humble Amazon’s Box that comes at your doorstep, people have been eternally curious about what’s in there. Even when they know exactly what’s inside that Amazon box. 

And sometimes, not knowing what is going to be there inside that box might stop your customers from buying your products. And that is where “What’s In The Box” Design Pattern comes in handy. But you shouldn’t use this pattern all the time. There are 4 different scenarios when you would want to use the What’s In The Box Design Pattern. What are they? Go through the slides below to know.

Persuasive Design Pattern #8 : 
What’s In The Box

🧠 Design Patterns That Influence Human Perception
When your customer is concerned about the condition OR contents of your product when it reaches them, use What's In The Box Design Pattern.
Persuasive Design Pattern #8 : 
What’s In The Box

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #8 : 
What’s In The Box

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #8 : 
What’s In The Box

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #8 : 
What’s In The Box

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #8 : 
What’s In The Box

🧠 Design Patterns That Influence Human Perception
When should you use it?

If your customers are concerned about,

Freshness of the products
Physical condition of the products and how they will be handled during transport
Multiple parts / components of the product to be shipped together
Look of the product and packaging, if it is meant for gifting purpose
What the hell are these Persuasive Design Patterns?
As cost of advertising is on a constant rise across all platforms, what is going to make you stand out is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com every Wednesday. 
Prathamesh Krisang
Design Pattern #8 : What's In The Box?
It takes me 5 to 7 hours to research and compile one persuasive design pattern. It will take you a minute to subscribe to “Persuasive Design Pattern” newsletter at copatterns.com and access all the patterns. 😉
Check out the previous Design Pattern #7 : Timeline

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