Design Pattern #7 : Timeline

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

I know I have been missing in action for last 2 weeks with my next design pattern. It has been crazy at work, thanks to all of you who refer me to such interesting and exciting D2C brands. But now we are back on track with our “Persuasive Design Patterns” series.

For the new comers in my network, Persuasive Design Patterns is a library of design patterns used by ecommerce brands to influence human perception. You can use these to create your own high converting ads, landing pages and product pages. As cost of reaching users is on a constant rise across the board and more advertisers are bidding for same audience, what is going to make you stand out is ads and landing pages that CONVERT. And a way to do it reliably is what Persuasive Design Patterns is about. It is about making the invisible, visible.

This week we will talk about a tricky design pattern : The “Timeline” Design Pattern. Very few brands are able to leverage this because it needs a deeper level of understanding of your own product and customers.

Give yourself a challenge. Try to think how you can use the “Timeline” Design Pattern to show how your product or your customer’s life evolves over time. Just thinking about it might give you some interesting insights. I have made it easy for you with these brainstorming questions below,

Ask yourself >> Is there a way you can show the,

1. Evolution of your product over time
2. Evolution of your brand over time
3. Evolution of your customer’s needs over time
4. Evolution of your customer’s problems over time
5. Evolution of the relationship between your product and the customer over time

These prompts should be able to give you some high quality ideas.

Persuasive Design Pattern #7 : Timeline

🧠 Design Patterns That Influence Human Perception
When you want to show how your product or your customer’s life evolves over time, use the Timeline Design Pattern.

Swipe to see examples 👉👉👉
Persuasive Design Pattern #7 : Timeline

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #7 : Timeline

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #7 : Timeline

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #7 : Timeline

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #7 : Timeline

🧠 Design Patterns That Influence Human Perception
When should you use it?
When you want to show the,

Evolution of your product over time
Evolution of your brand over time
Evolution of your customer’s needs over time
Evolution of your customer’s problems over time
Evolution of the relationship between your product and the customer over time
What the hell are these Persuasive Design Patterns?
As cost of advertising is on a constant rise across all platforms, what is going to make you stand out is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com every Wednesday. 
Prathamesh Krisang
Design Pattern #7 : Timeline
It takes me 5 to 7 hours to research and compile one persuasive design pattern. It will take you a minute to subscribe to “Persuasive Design Pattern” newsletter at copatterns.com and access all the patterns. 😉

Check out the previous Design Pattern #6 : Graphs & Charts

Stay ahead with new design patterns. Every week we release a new design pattern hidden in plain sight that influence human perception. Sign-up the the “Persuasive Design Patterns” newsletter.

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