Design Pattern #6 : Graphs & Charts

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

👋 Here is your next hidden design pattern. A very under-used yet powerful one. Use this and you are bound to stop people in their feeds.

But before going ahead, here is a good news : I am going to launch the entire library of 30+ design patterns (or probably more) for FREE. But only for those who have signed up for our “Hidden Design Patterns” newsletter. So if you have still not done it, check the link in comment to signup.

Now, this pattern is called 📈 Graphs & Charts Design Pattern – such simple, straightforward & self explanatory names. You’re welcome.

Anyways, there are 2 ways you can show Graphs & Charts in your ads. You’ll see both examples below.

1. Literal Angle (Data Based) : Take the data your product generates and visualize it to communicate its benefit.

2. Lateral Angle (Story Based) : Take ideas that are related to each other on 2 dimensions (X & Y Axis) and visualize them. Like shown in the examples in slide below Driving Skill vs Drinks, Thinking vs Doing etc.

Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts
Design Pattern #6 : Graphs & Charts

Check out the previous Design Pattern #5 : Exploded View

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