This design pattern is so self explanatory that I don’t even need to elaborate on it. And it works best for physical products. If you want to apply the Zoom In Details Design Pattern to your landing pages and ads, ask yourself the following question…
Question : What area of your offer can you focus on and zoom in?
1. The product itself (Rolex)
2. The outcome of using your product (Comfort after wash for clothes)
3. The problem (Stretch marks on skin for a skin care product)
Read the slide below for real world examples & when to use it.
It works because of a psychological pattern known as the Focusing Effect. It means, people tend to focus on one aspect of your idea or product that is most relevant to them while ignoring the rest. (discovered by Daniel Kahneman)
Check out the previous Design Pattern #3 : Product In Action
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