Design Pattern #4 : Zoom In Details

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

This design pattern is so self explanatory that I don’t even need to elaborate on it. And it works best for physical products. If you want to apply the Zoom In Details Design Pattern to your landing pages and ads, ask yourself the following question…

Question : What area of your offer can you focus on and zoom in?

1. The product itself (Rolex)
2. The outcome of using your product (Comfort after wash for clothes)
3. The problem (Stretch marks on skin for a skin care product)

Read the slide below for real world examples & when to use it.

It works because of a psychological pattern known as the Focusing Effect. It means, people tend to focus on one aspect of your idea or product that is most relevant to them while ignoring the rest. (discovered by Daniel Kahneman)

Persuasive Design Pattern #4 : 
Zoom In Details

🧠 Design Patterns For Ads & Landing Pages That Influence Human Perception
[Why use it?]

If you want to help your customers focus their attention to a specific aspect of your product, use Zoom In Details Design Pattern
Persuasive Design Pattern #4 : 
Zoom In Details

🧠 Design Patterns For Ads & Landing Pages That Influence Human Perception
Persuasive Design Pattern #4 : 
Zoom In Details

🧠 Design Patterns For Ads & Landing Pages That Influence Human Perception
Persuasive Design Pattern #4 : 
Zoom In Details

🧠 Design Patterns For Ads & Landing Pages That Influence Human Perception
Persuasive Design Pattern #4 : 
Zoom In Details

🧠 Design Patterns For Ads & Landing Pages That Influence Human Perception
Persuasive Design Pattern #4 : 
Zoom In Details

🧠 Design Patterns For Ads & Landing Pages That Influence Human Perception
[ When should you use it? ]

When you want your customers,
To focus on an important aspect of your product
To see minute details of your product
To visualise the outcome of using your product
What the hell are these Persuasive Design Patterns?
As cost of advertising is on a constant rise across all platforms, what is going to make you stand out is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com every Wednesday. 
Prathamesh Krisang
Design Pattern #4 : Zoom In Details
It takes me 5 to 7 hours to research and compile one persuasive design pattern. It will take you a minute to subscribe to “Persuasive Design Pattern” newsletter at copatterns.com and access all the patterns. 😉

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