Design Pattern #4 : Zoom In Details

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

This design pattern is so self explanatory that I don’t even need to elaborate on it. And it works best for physical products. If you want to apply the Zoom In Details Design Pattern to your landing pages and ads, ask yourself the following question…

Question : What area of your offer can you focus on and zoom in?

1. The product itself (Rolex)
2. The outcome of using your product (Comfort after wash for clothes)
3. The problem (Stretch marks on skin for a skin care product)

Read the slide below for real world examples & when to use it.

It works because of a psychological pattern known as the Focusing Effect. It means, people tend to focus on one aspect of your idea or product that is most relevant to them while ignoring the rest. (discovered by Daniel Kahneman)

Profit Is In The Details 🧐

Does the value of your product hide in details?👉👉👉
Use The Zoom In Details Design Pattern

Sometimes, people don’t know what they should be looking for in your product. 🤷 

That is when you need to help them focus their attention to the aspect of your product that adds the most value.
Here Are Some Examples 👉👉👉
Design Pattern #4 : Zoom In Details Example
Design Pattern #4 : Zoom In Details Example
Design Pattern #4 : Zoom In Details Example
When & Why Does It Work?


When you focus and zoom in on the aspect of your product that adds the most value to the consumer, they will give that aspect higher weightage while making the decision.

Focusing Effect : People tend to focus on one aspect of your idea or product that is most relevant to them while ignoring the rest. (discovered by Daniel Kahneman)
If there is an aspect of your product that adds highest value to your customers, focus and zoom in on that detail.
What Are These Design Patterns?

I have watched a lot of ads & landing pages as a marketer, filmmaker & ex-designer since last 10 years. 🤷‍♂️ So I started identifying design patterns used by successful marketers. Especially patterns that influence customer behavior. You can explore new design patterns that I update at copatterns.com
Design Pattern #4 : Zoom In Details
I discover and share hidden ‘design patterns’ that influence human perception at copatterns.com

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Check out the previous Design Pattern #3 : Product In Action

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