In the world of filmmaking, there is a saying, “Show, Don’t Tell.”. When I was new to filmmaking, I made this classic mistake. I showed less, told more. Now I cringe at some of those films I made.
I realized the beauty and power of “Show, Don’t Tell” when I got deep into marketing. Especially when I saw how it directly impacted the revenue.
But what do I mean by “show don’t tell”? One way to do it is to show your “Product In Action”.
Whether you use an image or a video, show your product while it is in use on your landing pages and ads.
But make sure you show that “keystone moment”. And what is the keystone moment?
It is that moment when your customer interacts with your product just before they get value from it. That exact moment, is your money shot.💸
Check out the previous Design Pattern #2 : Show Ingredients
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