Design Pattern #3 : Product In Action

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

In the world of filmmaking, there is a saying, “Show, Don’t Tell.”. When I was new to filmmaking, I made this classic mistake. I showed less, told more. Now I cringe at some of those films I made.

I realized the beauty and power of “Show, Don’t Tell” when I got deep into marketing. Especially when I saw how it directly impacted the revenue.

But what do I mean by “show don’t tell”? One way to do it is to show your “Product In Action”.

Whether you use an image or a video, show your product while it is in use on your landing pages and ads.

But make sure you show that “keystone moment”. And what is the keystone moment?

It is that moment when your customer interacts with your product just before they get value from it. That exact moment, is your money shot.💸

Persuasive Design Pattern #3 : 
Product In Action

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Why use it?
If your customers are required to take a specific action to get value from your product, use Product In Action Design Pattern
Persuasive Design Pattern #3 : 
Product In Action

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #3 : 
Product In Action

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #3 : 
Product In Action

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #3 : 
Product In Action

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
[ When should you use it? ]

When you want your customers,
To see the exact moment of an important action been taken with your product
To visualize the activity happening after they buy your product
To make your product look more lively and practical to use
What the hell are these Persuasive Design Patterns?
As cost of advertising is on a constant rise across all platforms, what is going to increase conversion rate is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com 
every Wednesday 
Prathamesh Krisang
Design Pattern #3 : Product In Action
It takes me 5 to 7 hours to research and compile one persuasive design pattern. It will take you a minute to subscribe to “Persuasive Design Pattern” newsletter at copatterns.com and access all the patterns. 😉

Check out the previous Design Pattern #2 : Show Ingredients

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