Design Pattern #18 : Social Proof

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

“When you say it, it’s marketing
When your customer says it, its social proof.”
-Andy Crestodina

Do you look for reviews, before purchasing a product?
This is because, reviews encourage customers to buy the product as it has already been accepted and appreciated by many others.

People tend to follow the herd, thinking, when others are using the product, it will be good for them too.

Swipe to see some Real World Examples and how you can use it.

Get access to all the previous patterns. (Link in comments)

<< Previously Released Design Patterns

  • Design Pattern # 15 : 2 Slide Story
  • Design Pattern # 16 : Payment Badges
  • Design Pattern # 17 : Visual Fusion

~ Today’s Design Pattern

  • Design Pattern # 18 : Social Proof

Releasing Next >>

  • Design Pattern # 19 : Content Inside Product
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception
Why use it?
When your customers are skeptical about your promise, your product & it's benefits, let other people talk about it. Use Social Proof Design Pattern.
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception
Why this works?
Bandwagon Effect : People tend to increasingly adopt the beliefs, ideas, fads and trends that are already been adopted by others.
Groupthink Effect : People tend to take a decision that confirms with the majority. Without critically evaluating alternative viewpoints and actively suppressing contradicting viewpoints. Driven by a desire to minimize conflict & create harmony or conform with the group.
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception
Persuasive Design Pattern #18 : 
Social Proof

🧠 Design Patterns That Influence Human Perception

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