When there are 10 different heads from different departments thinking about what your ads or website should look like, you need a common language to share within the team. It saves a lot of miscommunication and keeps everyone on same page. And that’s the reason I started working on “Persuasive Design Patterns”. A library of design patterns that growth teams of all sizes can use as a common language to communicate their ideas. So that the focus is more on the ideas and less on whose idea it is.
What I did above is a simple structure used in storytelling.
Establish the context >>
Communicate the conclusion (or solution)
And the Design Pattern # 15 : “2 Slide Story” is exactly about that. A “2 Slide Story” is what it sounds like. A story communicated in 2 simple slides in a single frame. The first slide establishes the context. And second slide gives out the conclusion or solution.
For REAL WORLD EXAMPLES, check the slides below.
As always, here is a list of Persuasive Design Patterns I have released before and the one I will be releasing next Wednesday.
<< Previously Released Design Patterns
– Design Pattern # 10 : Certifications
– Design Pattern # 11 : Progress Bar
– Design Pattern # 12 : Personification
– Design Pattern # 13 : Tentacles
~ Today’s Design Pattern – Design Pattern # 15 : 2 Slide Story
Releasing Next >> – Design Pattern # 16 : Payment Badges