Design Pattern #15 : 2 Slide Story

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

When there are 10 different heads from different departments thinking about what your ads or website should look like, you need a common language to share within the team. It saves a lot of miscommunication and keeps everyone on same page. And that’s the reason I started working on “Persuasive Design Patterns”. A library of design patterns that growth teams of all sizes can use as a common language to communicate their ideas. So that the focus is more on the ideas and less on whose idea it is. 

What I did above is a simple structure used in storytelling.

Establish the context >>

Communicate the conclusion (or solution)

And the Design Pattern # 15 : “2 Slide Story” is exactly about that. A “2 Slide Story” is what it sounds like. A story communicated in 2 simple slides in a single frame. The first slide establishes the context. And second slide gives out the conclusion or solution. 

For REAL WORLD EXAMPLES, check the slides below.

As always, here is a list of Persuasive Design Patterns I have released before and the one I will be releasing next Wednesday.

<< Previously Released Design Patterns

– Design Pattern # 10 : Certifications

– Design Pattern # 11 : Progress Bar

– Design Pattern # 12 : Personification

– Design Pattern # 13 : Tentacles

~ Today’s Design Pattern – Design Pattern # 15 : 2 Slide Story

Releasing Next >> – Design Pattern # 16 : Payment Badges

Persuasive Design Pattern #15 : 
2 Slide Story

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Why Use It?
If you want to establish the context and conclusion of your story in a single frame, use 
2 Slide Story Design Pattern

Slide 1 : Set Context
Slide 2 : Give Conclusion
Persuasive Design Pattern #15 : 
2 Slide Story

🧠 Design Patterns For Ads & Landing Pages
Persuasive Design Pattern #15 : 
2 Slide Story

🧠 Design Patterns For Ads & Landing Pages
Persuasive Design Pattern #15 : 
2 Slide Story

🧠 Design Patterns For Ads & Landing Pages
Persuasive Design Pattern #15 : 
2 Slide Story

🧠 Design Patterns For Ads & Landing Pages
When should you use it?
Use this design pattern when your solution or idea is not as powerful without the context in which it exists. 

Or the context enhances the need for your product or solution.

Slide 1 : Set Context
Slide 2 : Give Conclusion
What the hell are these Persuasive Design Patterns?
As cost of advertising is on a constant rise across all platforms, what is going to increase conversion rate is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com every Wednesday. 
Prathamesh Krisang
Design Pattern #15 : 2 Slide Story
Get access to all the “Persuasive Design Patterns” @ copatterns.com
Check out the previous Design Pattern #14 : Tangibilize

Stay ahead with new design patterns. Every week we release a new design pattern hidden in plain sight that influence human perception.

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