Do you know that “robot nurses” used in hospitals are given human like form? It’s definitely not the most efficient design. Then why would engineers take all the effort to make a robot look like a human?
Because robots appear more trustworthy and warm when they are given human-like traits. This is where the principle of Personification is at play. And Personification is one of the oldest tools in a marketer’s toolkit.
In today’s Persuasive Design Pattern # 12 we will look at one of the most used and sometimes abused patterns called Personification.
Check out the previous Design Pattern #11 : Progress Bar
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