We humans crave progress. Nothing is more addicting than visually seeing how much we have progressed in our journey.
Whether you look at the world as glass half full or half empty. It is definitely on it’s way to being either full or empty. It is because we don’t like things midway.
And good designers know this and use it to hack your mind to get you to take a specific action by using the Persuasive Design Pattern # 11 : Progress Bar
You should use the Progress Bar Design Pattern when your customers need to know about,
1. The progress they can achieve by using the product over a period of time
2. Where exactly they are in the present moment on their journey
3. Estimated time required to achieve a goal that you are helping them achieve
The Progress Bar Design Pattern taps into one of the eight Core Drives of Accomplishment. (Ref. Octalysis Framework)
Make something worth achieving, and all of a sudden, something as repetitive as running 42 kilometers at a stretch becomes a worldwide sport called Marathon. That is the power of giving your customers the feedback about their progress.
Check out the previous Design Pattern #10 : Certifications
Stay ahead with new design patterns. Every week we release a new design pattern hidden in plain sight that influence human perception.