Design Pattern #11 : Progress Bar

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

We humans crave progress. Nothing is more addicting than visually seeing how much we have progressed in our journey.

Whether you look at the world as glass half full or half empty. It is definitely on it’s way to being either full or empty. It is because we don’t like things midway.

And good designers know this and use it to hack your mind to get you to take a specific action by using the Persuasive Design Pattern # 11 : Progress Bar

You should use the Progress Bar Design Pattern when your customers need to know about, 

1. The progress they can achieve by using the product over a period of time

2. Where exactly they are in the present moment on their journey

3. Estimated time required to achieve a goal that you are helping them achieve

The Progress Bar Design Pattern taps into one of the eight Core Drives of Accomplishment. (Ref. Octalysis Framework)

Make something worth achieving, and all of a sudden, something as repetitive as running 42 kilometers at a stretch becomes a worldwide sport called Marathon. That is the power of giving your customers the feedback about their progress.

Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
People are driven to take a specific action when you show them the progress they can make by doing it. Use Progress Bar Design Pattern to show that progress visually.
Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #11 : 
Progress Bar

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
When your customers need to know about,
The progress they can achieve by using the product over a period of time
Where they are in their customer journey in the present moment
Estimated time required to achieve a goal that you are helping them achieve
What the hell are these Persuasive Design Patterns?

As cost of advertising is on a constant rise across all platforms, what is going to make you stand out is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com every Wednesday

Prathamesh Krisang
Design Pattern #11 : Progress Bar
It takes me 5 to 7 hours to research and compile one persuasive design pattern. It will take you a minute to subscribe to “Persuasive Design Pattern” newsletter at copatterns.com and access all the patterns. 😉

Check out the previous Design Pattern #10 : Certifications

Stay ahead with new design patterns. Every week we release a new design pattern hidden in plain sight that influence human perception.

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