Design Pattern #1 : Left/Right Layout

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Prathamesh Krisang

Prathamesh Krisang

Filmmaker turned Growth Marketer turned Behavioral Designer

In this series of “Persuasive Design Pattern” I am going to uncover the design patterns that influence human perception using insights from Behavioral Science. This article is the first of many to come.

Contrast Effect happens when two options with the same basic characteristics are shown besides each other, the difference between them is either magnified or diminished.

If you are interested, here is a more academic & technical definition on Wikipedia about Contrast Effect. My objective with creating content here on CoPatterns is to simplify the technical language so that you can easily apply these insights in your business. Back to the topic…

Although Contrast Effect was discovered as part of color theory, marketers intuitively understood it’s power and have been using it since the beginning of marketing.

One of the most powerful design pattern that takes advantage of Contrast Effect is the Left/Right Layout

The Left/Right Layout design pattern is used to show a contrast between 2 ideas. One on left and one on right. 

Persuasive Design Pattern #1 : 
Left/Right Layout

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception

Why to use it?
When you want to show a contrast between two ideas to your customers , use Left/Right Layout Design Pattern
Persuasive Design Pattern #1 : 
Left/Right Layout

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #1 : 
Left/Right Layout

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #1 : 
Left/Right Layout

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
Persuasive Design Pattern #1 : 
Left/Right Layout

🧠 Design Patterns For Ads & Landing Pages 
That Influence Human Perception
When should you use it?
If your customers are required to know clear contrast between two ideas or products
For example,
Before & After
Expectation v/s Reality
Us v/s Them
Life With Your Product v/s Without
Your Product v/s Competitor's Product 
And so on…..
Contrast Effect

When two options with same basic characteristics are shown besides each other, the difference between them is either magnified or diminished.

This contrast is what creates a separate space in your customer’s mind. 

And helps you stand out. Especially in a crowded market.
What the hell are these Persuasive Design Patterns?

As cost of advertising is on a constant rise across all platforms, what is going to make you stand out is presenting ideas in a way that lead to sales. And a way to do it reliably is what Persuasive Design Patterns is about. Especially patterns that influence human perception. You can explore new design patterns that I update at copatterns.com 

Prathamesh Krisang
Today’s Design Pattern
Design Pattern #1 : Left/Right Layout
Releasing Next >>
Design Pattern #2 : Ingredients/Materials
It takes me 5 to 7 hours to research and compile one persuasive design pattern. It will take you a minute to subscribe to “Persuasive Design Pattern” newsletter at copatterns.com and access all the patterns.

Questions to ask yourself when brainstorming your own Left/Right Ad Idea

  • Do you have a better product or service than your competitor? What specific aspect of your product is better? Show the specific feature & it’s benefit while comparing.
  • Does your product or service help your customer with some kind of transformation? What is that transformation? Show in terms of before and after.
  • Is your way of looking at your customer’s problems fundamentally different from the way your competitors look at it? Talk about this difference in what you care about v/s what they care about?
  • Do you serve a niche or a market that likes to look at itself as different from the mainstream? Highlight these differences between your niche community and the mainstream. Show the differences in values and beliefs.

Stay ahead with new design patterns. Every week we release a new design pattern persuasive in plain sight that influences human perception. Sign-up the the “Persuasive Design Patterns” newsletter.